About Kumar

"MY MOST VALUABLE ASSET

IS MY PERSISTENT CURIOSITY "

My passion for market research is deeply rooted in my love for storytelling. I believe that data holds the power to uncover compelling narratives that drive impactful decisions. Through meticulous analysis and keen insights, I transform complex data into clear, actionable stories that illuminate market trends and consumer behaviors. My journey in market research is fueled by a desire to bridge the gap between raw data and strategic storytelling, crafting narratives that not only inform but inspire.

PAST PROJECTS

Brad Keeling | SVP | Media Team Lead | RAPP

Kumar is an experienced strategist with ample understanding of how to plan and craft consumer journeys and media strategies based on data and historical trends, including experience using MMM to guide media investment decision-making. He stays ahead of the curve and has helped on several innovative projects, using data to drive meaningful insights about consumers, including a recent project outlining the role of gender in the customer experience. Kumar is an integral part of the team and always a team player, leaning in to assist to get the task completed. He would be a great addition to any team.