Marketing strategy is the plan that connects your business goals to what you say, who you say it to, where you show up, and how you measure success. When you hire me for marketing strategy, I will deliver a clear, decision ready direction that your team can execute.

 

 

What I will do​

 

• Align on the business goal and the real problem: I will clarify what you are trying to achieve, what is getting in the way, who the strategy needs to influence, and what success looks like.

 

• Define the audience and where to win: I will identify the priority audience segments, the situations that trigger demand, the barriers to conversion, and the moments that matter most along the journey from awareness to action.

 

• Establish positioning and messaging: I will define a differentiated positioning, a messaging framework, and the proof points that make your story credible. You will get language that is clear enough for creative teams and consistent enough for leadership and sales.

 

• Build the go to market plan: I will translate the strategy into a practical plan that covers channel roles, content pillars, campaign phases, and launch timing. This includes how paid, owned, and earned channels should work together.

 

• Create campaign and content direction: I will develop creative inputs such as campaign territories, content themes, hooks, and briefing guidance so execution stays aligned to the strategy.

 

• Set measurement and decision rules: I will define KPIs, a measurement plan, and a reporting structure that ties activity to outcomes. You will know what to track, how often, and what actions to take when performance moves.

 

• Deliver a strategy package your team can use: You will receive a concise strategy deck and working documents that make it easy to brief partners, launch work, and stay consistent over time.