Hello,
My name is Kumar
I’m a strategist who blends research and creativity to make thought provoking and intellectually stimulating work—stories rooted in real people, powered by qualitative and quantitative insight, and built to actually mean something. Whether it’s brand positioning, campaign strategy, or audience research, I dig into how people think and what they care about, then turn that into work that hits a nerve, sparks a reaction, and sticks.
EXPERIENCE
Strategy Consulting & Cross-Disciplinary Projects
As a Seattle-based strategy consultant, I’ve worked with teams across agencies, research firms, and client-side brands to bring clarity, direction, and creative alignment to marketing and innovation efforts. I’ve partnered with The Alt League and BreadnButter to support initiatives ranging from brand development to audience segmentation and campaign strategy.
Agency & Client Work at RAPP
At RAPP, I served as both a Media Strategist and Market Researcher, supporting brand and campaign strategy across multiple verticals. For AAA (Automobile Club of Southern California), I led a cross-functional team of strategists, analysts, media planners, and researchers to develop full-funnel paid media strategies across auto, insurance, travel, and financial services.
In my research role, I contributed to client work for BMW and Wells Fargo, and supported the creation of “Gender Matters”—a proprietary, Omnicom-level research study exploring the evolution of gender roles across key industries. Designed to attract new business, the initiative positioned RAPP as a thought leader on inclusive brand communication and shifting identity norms, providing strategic guidance for both internal teams and prospective clients.
Agency Experience at Wunderman Thompson
As an Associate Strategist at Wunderman Thompson, I supported brand, campaign, and content strategy for clients including Microsoft, T-Mobile, Washington State Lottery, and the Seattle Storm. I contributed to creative briefs, audience research, and cultural insights that informed integrated marketing efforts.
Early Strategy Work at BreadnButter
At BreadnButter, I supported strategy and research engagements for clients such as Amazon, Microsoft, Zearn Math, and Humm Kombucha. I helped translate behavioral and cultural insights into brand messaging, creative strategy, and campaign storytelling across digital and social platforms.
SKILLS
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Brand & Campaign Strategy
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Qualitative & Quantitative Research
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Audience Segmentation & Journey Mapping
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Messaging & Communications Strategy
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Media Planning & Channel Strategy
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Creative Brief Development
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Social & Digital Strategy
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Data Analysis & Visualization (R, Tableau)
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Trend & Cultural Insight Mining
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Cross-Functional Collaboration & Execution
They can't catch us in space!!!
CATEGORY EXPERTISE
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Automotive
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Cannabis
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Financial Services & Insurance
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Education / EdTech
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Technology
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Travel & Hospitality
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Public Sector & Lottery
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Food & Beverage
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Retail
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Sports & Entertainment
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Non-Profit
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E-commerce
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Telecommunications
Why do aliens care about money????
CERTIFICATES
University of California Davis
Davis, CA​
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Market Research: Qualitative Specialty
University of Georgia
Athens, GA​
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Principles of Market Research
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Market Research Analytics
Miami Ad School
Miami, FL​
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Strategic Planning
University of Washington
Seattle, WA​
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Digital Marketing
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Statistics in R
