The Ask:

Rescue Schweppes from the dusty corners of the mixer shelf—and make it sparkle again for a new generation of drinkers.

 

The Challenge:

Gen Z wasn’t checking for Schweppes. It was seen as your grandma’s mixer, not something you’d flex on a night out. The brand had history but lacked relevance, cultural cachet, or a clear voice. So we asked: what does Schweppes do better than anyone?

 

What We Did:

We brought back the sparkle—literally and metaphorically. Through brand repositioning, campaign ideation, and content strategy, we gave Schweppes a POV: effervescent, playful, and a little bit unhinged.

 

Our creative platform—“Schweppes Siorres”—celebrated maximalism. In a world of neutrals and minimalism, Schweppes became the fizzy, flamboyant disruptor. We imagined Schweppes as the person who brings glitter to a BBQ or shows up overdressed on purpose. That energy fueled everything from visual identity to social tone of voice.

 

We built the campaign across touchpoints:

• OOH that flirted back

• Social that embraced chaos

• Cocktail collabs with fashion and drag creators

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Where It Worked:

Schweppes became more than a mixer—it became a vibe. The kind of brand you post, not just pour. Every touchpoint was designed to interrupt expectations and reframe Schweppes as bold, fizzy, and unapologetically extra.

 

The Impact:

A forgotten heritage brand reimagined for the For You page.

A tone that sparkled louder than the bubbles.

And a Gen Z campaign that made “too much” the perfect amount.