Marketing analytics is how you use performance data to understand what is working, what is not, and what to do next. It connects marketing activity to outcomes so you can make smarter decisions about budget, channels, creative, and targeting. When you hire me for marketing analytics, I will turn your data into clear performance insights and decision ready recommendations your team can act on.

 

 

What I will do

 

• Align on the business goals and success metrics: I will confirm what you are trying to drive and define the KPIs that matter, such as revenue, leads, conversion rate, retention, or brand lift.

​

• Audit your tracking and data sources: I will review what data you have, where it lives, how it is tagged, and what gaps might be limiting accuracy.

​

• Build a measurement framework: I will define how each channel and campaign should be evaluated, including what counts as success, what is a leading indicator, and what is noise.

​

• Create reporting that answers real questions: I will design dashboards and reporting views that show performance clearly across channel, audience, creative, and funnel stage.

​

• Diagnose performance drivers: I will analyze what is causing results to move, identify the biggest levers, and pinpoint where drop off or inefficiency is happening.

​

• Run test and learn analysis: I will set up a process for learning, such as A B tests, creative comparisons, audience tests, and budget experiments, then translate results into next steps.

​

• Make optimization recommendations: I will provide specific actions on where to invest more, where to cut, what to adjust, and what to try next across spend, targeting, creative, and landing experiences.

​

• Deliver a clear analytics readout: You will receive a concise summary of insights, implications, and prioritized actions so your team can move quickly with confidence.