media planning

Media planning is how you decide where to invest, who to reach, what message to deliver, and how to measure results across channels. It connects strategy to execution by turning a marketing goal into a channel plan, budget allocation, flighting, targeting, and performance expectations. When you hire me for media planning, I will build a clear, accountable plan that your team and partners can execute and optimize.

What I will do

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• Align on the business goal and role of media: I will clarify what media needs to accomplish, who we need to influence, and what outcomes define success.

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• Define the audience and targeting approach: I will identify priority segments, the best signals to reach them, and how targeting should differ by funnel stage.

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• Develop the channel strategy: I will recommend the right mix of channels based on audience behavior, creative needs, and budget, with a clear role for each channel in the funnel.

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• Build the budget and allocation plan: I will translate goals into a budget framework, including spend levels, market splits if applicable, and how investment should shift over time.

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• Create the flighting and activation plan: I will map timing, cadence, and campaign phases, including how we launch, sustain, and optimize.

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• Define measurement and reporting: I will set KPIs by channel, outline what will be tracked, and establish decision rules for what triggers changes.

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• Coordinate inputs for execution: I will provide the planning details teams need, such as audience definitions, placements, creative requirements, and trafficking notes.

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• Deliver a media plan your team can run: You will receive a complete plan and supporting documents that make it easy to launch, manage, and optimize across partners.