The Ask:

Help one of the most recognizable legacy brands modernize its paid media strategy across a wide range of products—from car insurance to travel packages.

 

The Challenge:

AAA isn’t just one thing. It’s a travel brand, an insurance provider, a roadside rescuer, and a financial partner. Each offering serves a different mindset, season, and audience. But its legacy status came with fragmented media efforts, low creative cohesion, and a need to work smarter—not just louder.

 

What We Did:

We built full-funnel paid media strategies that united AAA’s business lines under one strategic roof. We asked: Who are we really speaking to? What do they care about in this moment? Then we matched audience needs to media behavior, balancing brand equity with performance goals.

 

Working across cross-functional teams—media planners, market researchers, analysts, and creatives—we restructured planning cycles, aligned message with medium, and introduced a more modular approach to creative execution.

 

Where It Worked:

From digital to traditional, display to direct mail, our strategy flexed across formats without losing focus. The result was a more streamlined, insight-driven media approach that helped AAA show up consistently, efficiently, and meaningfully—wherever their members needed them.

 

The Impact:

A smarter strategy. A clearer story. And a legacy brand that’s now moving with modern momentum.