Services include audience research and insights, development of marketing plans, application of the Four C’s framework (Company, Customer, Competitor, Culture), and creation of strategic documents such as positioning statements and creative briefs. Work typically involves synthesizing research findings into actionable strategies that guide messaging, targeting, and campaign direction.

Services include conducting in-depth interviews, focus groups, ethnographic research, diary studies, usability testing, and observational fieldwork to explore audience motivations, perceptions, and behaviors. I work across both B2B and B2C contexts, tailoring research design to the decision-making dynamics of each. I also synthesize insights from existing sources such as customer satisfaction studies, brand health trackers, social listening, and third-party reports. Findings are translated into marketing and communication strategies grounded in real human experience and aligned with brand goals.

Services include developing cross-channel media strategies that align with campaign goals, audience behaviors, and budget parameters. This includes selecting appropriate channels (digital, social, print, OOH, etc.), building media plans, allocating budgets, and defining key performance indicators. I work across both B2B and B2C campaigns, using audience and market data to inform channel mix, flighting, and creative timing. Deliverables may include media briefs, calendars, and performance tracking frameworks.

Services include tracking and analyzing campaign performance across digital platforms using tools like Facebook Ads Manager, Google Analytics, and Instagram Insights. Focus areas include evaluating KPIs such as impressions, clicks, cost-per-click (CPC), conversion rates, and lead generation metrics. Work involves identifying what creative and messaging performs best, interpreting trends over time, and providing data-backed recommendations to optimize future marketing efforts.

Services include designing, programming, and analyzing surveys to generate statistically reliable insights. This work often involves audience segmentation, concept testing, message testing, and tracking studies across both B2B and B2C audiences. I use tools such as Qualtrics, Excel, and Tableau to analyze large datasets, identify patterns, and quantify brand or campaign performance. Findings are used to inform data-driven marketing and communication strategies with measurable impact.

Services include overseeing the planning, execution, and delivery of marketing and research projects from start to finish. This includes building timelines, managing cross-functional teams, coordinating with stakeholders, and ensuring deliverables are completed on time and within scope. I work within existing project management systems—or can establish one if needed—to support both short-term campaigns and long-term initiatives across B2B and B2C environments.