CERTIFICATIONS
UNIVERSITY OF GEORGIA
Principles of Market Research
& Analytics 1-2-3 (Bundled Course) (2024)
The Principles of Market Research course helps both new and experienced market research practitioners understand the full process of research from beginning to end. This online course is completed through self-paced study and covers the 13 topics of the Market Research Core Body of Knowledge (MRCBOK™).
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The course "Analytics 1-2-3" offered by the University of Georgia's Georgia Center provides a comprehensive introduction to analytics techniques, covering key concepts from basic statistics to advanced data analysis methods. Participants will gain practical skills in data collection, interpretation, and visualization using tools such as Tableau and Excel. Whether you're a beginner or seeking to enhance your analytical capabilities, this course equips you with the knowledge and tools needed to succeed in today's data-driven market research landscape.
MIAMI AD SCHOOL
Strategic Planning
Boot Camp (2023)
This intensive 10-week online course equips you with the skills and real-world case studies essential for showcasing your strategic planning abilities to prospective employers. The program prioritizes experiential learning, placing you in a dynamic environment where you'll immerse yourself in market research, data analysis, insight development, and creative brief writing. Collaborating with an art director and a copywriter, you'll craft campaigns based on your insights, culminating in a client pitch-style presentation. Each week, you'll learn from different strategic experts, including planning directors from top agencies such as The Barbarian Group, Google, Droga5, and Ogilvy. The innovative curriculum covers a range of topics, from strategic thinking and problem-solving to brand architecture, customer journey analysis, research, communication planning, pitching, and measuring impact, ultimately preparing you for a successful career in strategic planning.
UNIVERSITY OF WASHINGTON
Statistics in R (2023)
Digital Marketing (2021)
The Statistics in R Course provides a comprehensive overview of data analysis and statistical techniques, covering foundational R programming skills, descriptive statistics, data visualization using tidyverse and ggplot2, probability theory, statistical inference, hypothesis testing, linear modeling, ANOVA, and an in-depth understanding of error rates, statistical power, and data transformations. It equips students with essential tools for effective data analysis and interpretation, making it a valuable resource for those looking to excel in data-driven fields.
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The Digital Marketing certificate offers a comprehensive exploration of the digital advertising landscape, providing actionable implementation recommendations. It covers the fundamentals of organic search and SEO, delves into the key elements and best practices of professional social media programs, and explores the art of creating compelling content and deploying it strategically. Additionally, students will gain insights into best practices for email and affiliate marketing, making it a valuable resource for mastering the intricacies of the digital marketing realm.