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SKILLS

  • Brand & Campaign Strategy

  • Qualitative & Quantitative Research

  • Audience Segmentation & Journey Mapping

  • Messaging & Communications Strategy

  • Media Planning & Channel Strategy

  • Creative Brief Development

  • Social & Digital Strategy

  • Data Analysis & Visualization (R, Tableau)

  • Trend & Cultural Insight Mining

  • Cross-Functional Collaboration & Execution

CATEGORY EXPERTISE

  • Automotive

  • Cannabis

  • Financial Services & Insurance

  • Education / EdTech

  • Technology

  • Travel & Hospitality

  • Public Sector & Lottery

  • Food & Beverage

  • Retail

  • Sports & Entertainment

  • Non-Profit

  • E-commerce

  • Telecommunications

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