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Kumar
Experience
Strategy Consulting & Cross-Disciplinary Projects
As a Seattle-based strategy consultant, I’ve worked with teams across agencies, research firms, and client-side brands to bring clarity, direction, and creative alignment to marketing and innovation efforts. I’ve partnered with The Alt League and BreadnButter to support initiatives ranging from brand development to audience segmentation and campaign strategy.
Agency & Client Work at RAPP
At RAPP, I served as both a Media Strategist and Market Researcher, supporting brand and campaign strategy across multiple verticals. For AAA (Automobile Club of Southern California), I led a cross-functional team of strategists, analysts, media planners, and researchers to develop full-funnel paid media strategies across auto, insurance, travel, and financial services.
In my research role, I contributed to client work for BMW and Wells Fargo, and supported the creation of “Gender Matters”—a proprietary, Omnicom-level research study exploring the evolution of gender roles across key industries. Designed to attract new business, the initiative positioned RAPP as a thought leader on inclusive brand communication and shifting identity norms, providing strategic guidance for both internal teams and prospective clients.
Agency Experience at Wunderman Thompson
As an Associate Strategist at Wunderman Thompson, I supported brand, campaign, and content strategy for clients including Microsoft, T-Mobile, Washington State Lottery, and the Seattle Storm. I contributed to creative briefs, audience research, and cultural insights that informed integrated marketing efforts.
Early Strategy Work at BreadnButter
At BreadnButter, I supported strategy and research engagements for clients such as Amazon, Microsoft, Zearn Math, and Humm Kombucha. I helped translate behavioral and cultural insights into brand messaging, creative strategy, and campaign storytelling across digital and social platforms.
skills
Brand & Campaign Strategy
Qualitative & Quantitative Research
Audience Segmentation & Journey Mapping
Messaging & Communications Strategy
Media Planning & Channel Strategy
Creative Brief Development
Social & Digital Strategy
Data Analysis & Visualization (R, Tableau)
Trend & Cultural Insight Mining
Cross-Functional Collaboration & Execution
CATAGORY EXPERTISE
Automotive
Cannabis
Financial Services & Insurance
Education / EdTech
Technology
Travel & Hospitality
Public Sector & Lottery
Food & Beverage
Retail
Sports & Entertainment
Non-Profit
E-commerce
Telecommunications
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