Situation

Create an e-book for chief information officers and non technical co-workers to communicate and work together better.   

​

Challenge

Find the relationship between CIOs and non-technical co-workers who rely on their data. Based on your findings, create an E-book.

​

Insight 

The relationship is less about job titles and more about the relationship between people. One person has information about data, and they need to make it digestible for someone who doesn't have a data background to use. Knowing this, create an E-book that highlights the relationship between a technical and non-technical person and how Microsoft can be a helpful tool to make information sharing easier.

 

Strategic Approach 

Professionals in cyber security will only have limited time to parse through our content to find a piece of information they find interesting. We did that for them. Statistics, quotes, and charts were pulled from reports that drove the most traffic and were brought to the front of the page. Our algorithm continuously manipulated the content each week so that what garnered the most attention rose to the home page. 

​

​